Step 1 of 6
PESO Communications Audit
A structured discovery tool for mapping every communication channel — who owns it, who it reaches, how it performs, and where AI can amplify its impact.
P
Paid
Advertising and sponsored content you pay to place. AI can optimize ad copy, targeting precision, and spend efficiency.
→ Reach, lead generation, brand awareness
E
Earned
Coverage earned through relationships and expertise. AI can monitor sentiment, identify narrative gaps, and support pitching.
→ Credibility, third-party validation
S
Shared
Social media and community platforms. AI supports content calendars, AEO optimization, executive thought leadership.
→ Community, thought leadership, amplification
O
Owned
Channels fully under your control. Highest-ROI surface for AI — newsletters, website, email, events, portals.
→ Narrative control, direct relationship, trust
How to use this tool: Walk through each PESO section with your client. For each channel capture: owner, audience, health score (0–5), objectives, and AI opportunities. The Summary generates a full audit report exportable as PDF.
Client Information
P — Paid · Step 2 of 6
Paid Channels
Advertising, sponsored content, and paid placements. Captures reach at a cost — AI can optimize copy, targeting, and spend efficiency.
E — Earned · Step 3 of 6
Earned Media
Coverage and placements earned through relationships and expertise. AI can monitor, analyze, and support pitch and relationship management efforts.
O — Owned · Step 5 of 6
Owned Channels
Channels fully under the organization's control. Highest-trust, highest-ROI surface for AI — website, newsletters, email, events, portals.
INT — Internal · Step 6 of 6
Internal Communications
Channels for internal coordination and employee communication. AI can automate briefings, meeting summaries, and knowledge management workflows.
Audit Summary
PESO Audit Report
Complete channel inventory with gap analysis, AI opportunities, and recommendations.