About Us
Communications as strategy
Turn your communications into a strategic advantage
Your communications are more than the message: they are an essential lever of growth, risk management and business productivité.
To be your trusted partner in communications as strategy, augmented by AI.
Provide tailored advice that transforms communications into a competitive edge and builds lasting trust.
Impact first
Strategy by design enables to unleash communications’ full value
Agility
Anticipating and responding to your evolving needs
Responsible innovation
Forward thinking and responsible AI use.
Our approach
Why
Communication is a strategic function that helps organizations and the public sector create value. Like any strategic function, you won’t tap its potential if you don’t start with the goal. If you don’t know why you communicate, you don’t know which impact you’re looking to have. Start with your goal. That’s our perspective.
How
How to get to your goal? That’s the strategy. That’s the second phase of our methodology. We apply an integrated approach so that your communications remain effective throughout your organization. We connect the dots so you can communicate consistently and inspire trust whether you engage with your employees, your customers, your investors or other parties.
What
Once you know your north star and the road to get there, you will be positioned to take the right steps. Your tactics and activities will be designed to create value. Who said communications are a cost centre?
Performance
“Effective communication is the foundation of high-performing organizations.”
Todd Rogers, Weatherhead Professor of Public Policy at Harvard Kennedy School & Charles Dorison, assistant professor of management at Georgetown’s McDonough School of Business
Trust
“For those ready to lead with honesty and purpose, this is more than a messaging challenge. It’s a strategic opportunity to deepen trust and loyalty.”
Leger research: Canadian Finance’s Split-Screen: Curiosity, Concern & Financial Institutions’ Role in Easing Skepticism
Connection
“When companies take a strategic approach to communication, communication becomes integral to the formulation and implementation of strategy.”
Paul A. Argenti, MIT Sloan Management Review
Our expertise
We focus on the financial sector.
Transforming communications in the financial industry
Bilingual Expertise
Communicate effectively in both English and French
AI adoption
Human-AI collaboration
Reputation Management
Safeguard your reputation in a competitive market.
Stakeholder Engagement
Engage effectively with all parties involved.
About the Founder
Yali N’Diaye brings a unique blend of experiences with one common thread: the financial sector. A former market economist, she covered the intersection of economic policy and financial markets for 20 years from Paris to Washington D.C. to Ottawa, serving demanding institutional audiences. Since 2019, she has advised financial players in-house on reputation management, thought leadership, public relations, and sustainability and ESG communications, including for retail investors.
Professional Background
- 20 years covering economic policy & financial markets
- 6+ years of strategic communications for financial institutions
- Economic contributor for Econoday
- Founding Member of She Leads AI
Education & Certifications
- Master’s in International Banking and Finance, Le Havre University, France
- Bachelor’s in Economics, Paris 1 Panthéon-Sorbonne, France
- CFA Institute Sustainable Investing Certificate
- RIA Responsible Investment Professional Certification
- GRI Certified Sustainability Professional
- Canadian Securities Course
- Accredited in Public Relations (APR)
- Member of several public relations societies (America’s PRSA, Canada’s CPRS)
In the news and the community
- The Globe and Mail opinion piece: America’s credit rating got downgraded. Is Canada’s next?
- Contribution to professional development in the field of sustainability communications as a speaker for the CFA Institute® Sustainable Investing Community
- Panelist at the Wilfrid Laurier University Laurier Business Economics Review‘s Breaking Into Business Journalism Speaker Panel.
Do you have questions?
Contact us for a free 30-minute consultation to assess how we can help you