Canadians too feel the economic and political system is rigged against them. What does this mean for businesses?
In Canada, many have internalized that “here it’s different”. And it is. As is every country. But when you share an…
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10 ways the Communications function can participate in creating an AI Policy
In defending and enhancing reputation, communications functions have the 360 view of the organization and interconnections between both internal and external…
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Why communications professionals must participate in AI governance decisions
I recently completed the Generative AI for Business program at the Rotman School of Management, University of Toronto, a program that…
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Communicating in the age of rage
The word of the year First used online in 2002, “Rage Bait” is Oxford Word of the Year 2025 (or rather…
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Why your DEI narrative isn’t relatable and what to do about it
We are “an equal opportunity employer and champions accessibility, inclusivity, and diversity in the workplace”. Does this sound familiar? Here are…
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Canada public affairs and government communicators will need to convey fairness amid “sacrifices”
Transforming the Canadian economy will not be without “challenges” and “sacrifices”, Prime Minister Mark Carney has warned. And while we are…
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Changing minds isn’t changing behavior
A recent study from Stanford, University of Toronto, Yale, and other institutions examined how well the most popular climate messaging strategies…
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Pride, stress & perception: Canada’s 2024 Public Service Employee Survey offers reputation management insights
Public affairs and public relations professionals working within the federal government can leverage Canada’s 2024 Public Service Employee Survey (PSES) results…
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Investors want better intangibles disclosures. What does this mean for brand teams?
Historically, demonstrating the quantifiable value of brand building and marketing efforts has been a challenge, often treated as a cost rather…
