Six anti-greenwashing principles from Canada Competition Bureau

Yali N’Diaye, Y Perspective’s Founder, brings a unique blend of experiences with one common thread: the financial sector. A former market economist, she covered the intersection of economic policy and financial markets for 20 years from Paris to Washington D.C. to Ottawa, serving demanding institutional audiences. She has advised major Canadian financial players on reputation management, strategic messaging, thought leadership, public relations, and sustainability and ESG communications. A founding member of She Leads AI, Yali integrates AI-human collaboration into the workflow to drive more impact. She holds a Master’s in International Banking and Finance from Le Havre University and a Bachelor’s in Economics with a major in Economic Policy and Analysis from Paris 1 Panthéon-Sorbonne in France. She is bilingual in English and French.